Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including News & Media, Business & Industry, Music & Audio, Sports and 51 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 45 other categories.


1 AdEngage is leading in most countries, including United States, India, Germany, Russia and 23 other countries.

2 Sprinkle is leading in Sweden, Norway, Spain, Denmark and 18 other countries.