Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Music & Audio and 70 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 41 other categories.


1 AdEngage is leading in most countries, including United States, India, China, Brazil and 27 other countries.

2 Yieldlab is leading in Germany, Austria, France, Switzerland and 22 other countries.