Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Marketing & Advertising and 52 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 50 other categories.

Geography

1 AdEngage is leading in most countries, including United States, India, Russia, Japan and 30 other countries.

2 Yieldlab is leading in Germany, Austria, France, Switzerland and 20 other countries.