Market Share by Top Websites

1 Conversant Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to Conversant Media in all segments.

Websites Categories

1 Conversant Media has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Shopping, Business & Industry and 85 other categories.

2 AdExtent is leading in Music & Audio, Travel, Accommodation & Hotels, Tourism and one other category.

Geography

1 Conversant Media is leading in most countries, including United States, Canada, United Kingdom, India and 40 other countries.

2 AdExtent is leading in Israel.