Market Share by Top Websites

1 LeadBack is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to LeadBack in all segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Business & Industry, Travel, Accommodation & Hotels, People & Society and 133 other categories.

2 AdExtent is leading in Music & Audio and Football.


1 LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 52 other countries.

2 AdExtent is leading in Hong Kong, Israel, Serbia and Botswana.