Market Share by Top Websites

1 LeadBack is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to LeadBack in all segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, People & Society and 134 other categories.

2 AdExtent is leading in Football.

Geography

1 LeadBack is leading in most countries, including Japan, United States, Canada, United Kingdom and 63 other countries.

2 AdExtent is leading in Sierra Leone, Qatar, Jamaica, Gambia and one other country.