Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 149 other categories.

2 AdExtent is leading in Music & Audio.


1 Rakuten Retargeting is leading in most countries, including United States, United Kingdom, Japan, Australia and 69 other countries.

2 AdExtent hasn't got a lead over Rakuten Retargeting in any country.