Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 RTB House has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Consumer Electronics and 94 other categories.

2 AdExtent is leading in Music & Audio, Accommodation & Hotels, Football, Food & Grocery Retailers and one other category.


1 RTB House is leading in most countries, including Russia, Poland, Slovakia, Ukraine and 44 other countries.

2 AdExtent is leading in United States, India, Israel, Hong Kong and 9 other countries.