Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 RTB House has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Consumer Electronics and 88 other categories.

2 AdExtent is leading in Music & Audio, Accommodation & Hotels, Football and Investing.


1 RTB House is leading in most countries, including Russia, Poland, Slovakia, Ukraine and 47 other countries.

2 AdExtent is leading in Israel, Hong Kong, Argentina, China and 2 other countries.