Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 RTB House has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Internet & Telecom and 118 other categories.

2 AdExtent is leading in Music & Audio, Investing, Beverages and Football.

Geography

1 RTB House is leading in most countries, including Russia, Ukraine, Slovakia, Poland and 60 other countries.

2 AdExtent is leading in Canada and Argentina.