Market Share by Top Websites

1 TellApart is leading in Top 100K Sites.

2 In terms of market share, AdExtent is clearly lagging behind, losing to TellApart in all segments.

Websites Categories

1 TellApart has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, People & Society and 42 other categories.

2 AdExtent is leading in Arts & Entertainment, Music & Audio, Travel, Accommodation & Hotels and 4 other categories.


1 TellApart is leading in most countries, including United States, Canada, Australia, Russia and 11 other countries.

2 AdExtent is leading in Hong Kong, Israel, Portugal, Colombia and 5 other countries.