Market Share by Top Websites

1 TellApart is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdExtent is clearly lagging behind, losing to TellApart in all segments.

Websites Categories

1 TellApart has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Marketing & Advertising and 42 other categories.

2 AdExtent is leading in Arts & Entertainment, Music & Audio, Travel, Accommodation & Hotels and 7 other categories.


1 TellApart is leading in most countries, including United States, Australia, Russia, Canada and 11 other countries.

2 AdExtent is leading in Israel and Hong Kong.