Market Share by Top Websites

1 Octopus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtrem is clearly lagging behind, losing to Octopus in all segments.

Websites Categories

1 Octopus has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Games, News & Media and 10 other categories.

2 AdExtrem is leading in Business & Consumer Services and E-commerce & Shopping.


1 AdExtrem is leading in most countries, including France, United States, Germany, Poland and 19 other countries.

2 Octopus is leading in Japan, China, Taiwan, South Korea and 11 other countries.