Market Share by Top Websites

1 is leading in The Entire Web.

2 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 178 other categories.

2 Direct/ADVERT is leading in Food & Drink, Cooking & Recipes, Home & Garden, Social Sciences and 20 other categories.


1 is leading in most countries, including India, Brazil, Mexico, Spain and 176 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Belarus and 12 other countries.