Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 229 other categories.

2 is leading in Computer & Electronics, Software, Adult, Games and 8 other categories.


1 Google Publisher Tag is leading in most countries, including United States, France, Russia, Turkey and 206 other countries.

2 is leading in Seychelles, Tonga and American Samoa.