Market Share by Top Websites

1 Yahoo Overture is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdF.ly is clearly lagging behind, losing to Yahoo Overture in all segments.

Websites Categories

1 Yahoo Overture has better usage coverage in more websites categories. Including Food & Drink, News & Media, Sports, Business & Consumer Services and 15 other categories.

2 AdF.ly is leading in Arts & Entertainment, Computers Electronics & Technology, Games, Adult and one other category.

Geography

1 AdF.ly is leading in most countries, including Brazil, Indonesia, Mexico, Spain and 84 other countries.

2 Yahoo Overture is leading in Japan, United States, South Korea, Philippines and 22 other countries.