Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdFocus is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Science & Education and 16 other categories.

2 AdFocus is leading in Computers Electronics & Technology, Games, Adult and Business & Consumer Services.


1 AdFocus is leading in most countries, including United States, Indonesia, India, Brazil and 81 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 14 other countries.