Market Share by Top Websites

1 IPG Mediabrands is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFocus is clearly lagging behind, losing to IPG Mediabrands in all segments.

Websites Categories

1 AdFocus has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Arts & Entertainment, Adult and 10 other categories.

2 IPG Mediabrands is leading in Vehicles, Health, Finance, Lifestyle and 5 other categories.


1 AdFocus is leading in most countries, including Indonesia, India, Brazil, Pakistan and 68 other countries.

2 IPG Mediabrands is leading in United States, Poland, Mexico, Canada and 23 other countries.