Market Share by Top Websites

1 AdFocus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to AdFocus in all segments.

Websites Categories

1 AdFocus has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Arts & Entertainment, Adult and 11 other categories.

2 Mercent is leading in Lifestyle, Health, Sports, Food & Drink and 3 other categories.


1 AdFocus is leading in most countries, including United States, Indonesia, India, Brazil and 90 other countries.

2 Mercent is leading in Armenia, Kazakhstan and Mongolia.