Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFocus is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Sojern has better usage coverage in more websites categories. Including Travel & Tourism, Food & Drink, Sports, Gambling and 13 other categories.

2 AdFocus is leading in Computers Electronics & Technology, Games, Arts & Entertainment, Adult and 3 other categories.


1 Sojern is leading in most countries, including United States, France, Canada, Italy and 110 other countries.

2 AdFocus is leading in Indonesia, India, Brazil, Pakistan and 13 other countries.