Market Share by Top Websites

1 Yahoo Overture is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdFocus is clearly lagging behind, losing to Yahoo Overture in all segments.

Websites Categories

1 Yahoo Overture has better usage coverage in more websites categories. Including Food & Drink, News & Media, Sports, Business & Consumer Services and 15 other categories.

2 AdFocus is leading in Computers Electronics & Technology, Games, Arts & Entertainment, Adult and one other category.


1 AdFocus is leading in most countries, including United States, Indonesia, India, Brazil and 74 other countries.

2 Yahoo Overture is leading in Japan, South Korea, Philippines, China and 22 other countries.