Market Share by Top Websites

1 BlueKai is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdForm is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 222 other categories.

2 AdForm is leading in Online Marketing, Social Sciences, Casinos, Winter Sports and 3 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, Brazil, United States, Turkey and 170 other countries.

2 AdForm is leading in Czech Republic, Slovakia, Bulgaria, Denmark and 12 other countries.