Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Arts & Entertainment and 147 other categories.

2 Conversant Ad Server is leading in Computer & Electronics, Games, Software, Technology News and 70 other categories.


1 AdForm is leading in most countries, including Poland, Bulgaria, Czech Republic, Sweden and 96 other countries.

2 Conversant Ad Server is leading in United States, Canada, Australia, India and 61 other countries.