Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, People & Society, Shopping and 142 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Food & Drink, Cooking & Recipes and 50 other categories.


1 AdForm is leading in most countries, including Czech Republic, Slovakia, Poland, Bulgaria and 78 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.