Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Arts & Entertainment and 177 other categories.

2 Direct/ADVERT is leading in Movies, Cooking & Recipes, Software, Video Games and 22 other categories.


1 AdForm is leading in most countries, including Czech Republic, Poland, Italy, Bulgaria and 103 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 12 other countries.