Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind AdForm in all market share segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, People & Society, Arts & Entertainment and 108 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, News & Media, Travel and 82 other categories.


1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, France and 69 other countries.

2 AdForm is leading in Czech Republic, Slovakia, Poland, Bulgaria and 44 other countries.