Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FirstImpression is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 195 other categories.

2 FirstImpression is leading in Online, Programming, Weather, Martial Arts and 14 other categories.


1 FirstImpression is leading in most countries, including United States, Japan, Russia, Brazil and 93 other countries.

2 AdForm is leading in Czech Republic, Poland, Slovakia, Bulgaria and 75 other countries.