Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Shopping and 191 other categories.

2 HOTWords is leading in People & Society, Music & Audio, Religion & Spirituality, Computer & Electronics and 19 other categories.


1 AdForm is leading in most countries, including Czech Republic, Poland, Slovakia, Italy and 109 other countries.

2 HOTWords is leading in Brazil, Mexico, Argentina, Colombia and 21 other countries.