Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Shopping, Online Marketing and 122 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 63 other categories.


1 AdForm is leading in most countries, including Czech Republic, Slovakia, Poland, Bulgaria and 71 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 24 other countries.