Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IVW is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, News & Media and 111 other categories.

2 IVW is leading in Arts & Entertainment, Adult, Internet & Telecom, Autos & Vehicles and 100 other categories.


1 IVW is leading in most countries, including Germany, United States, Russia, India and 148 other countries.

2 AdForm is leading in Czech Republic, Poland, Slovakia, Italy and 40 other countries.