Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdFox is still behind Baidu Ads in all market share segments.

Websites Categories

1 Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Games and 10 other categories.

2 AdFox is leading in Arts & Entertainment, Health, Community & Society, Hobbies & Leisure and 6 other categories.


1 Baidu Ads is leading in most countries, including China, United States, Hong Kong, Taiwan and 133 other countries.

2 AdFox is leading in Russia, Ukraine, Belarus, Israel and 14 other countries.