Market Share by Top Websites

1 AdFox is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to AdFox in all segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 132 other categories.

2 AdFox is leading in Real Estate, Autos & Vehicles, TV & Video, Newspapers and 37 other categories.

Geography

1 AdFox is leading in most countries, including Russia, Ukraine, United States, Belarus and 98 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, Taiwan and 19 other countries.