Market Share by Top Websites

1 AdFox is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to AdFox in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 210 other categories.

2 AdFox is leading in Newspapers, Automotive Industry, Magazines & E-Zines, Classifieds and 6 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, Canada, Mexico, United Kingdom and 103 other countries.

2 AdFox is leading in Russia, Ukraine, Montenegro, United States and 55 other countries.