Market Share by Top Websites

1 AdFox is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind AdFox in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 210 other categories.

2 AdFox is leading in Newspapers, Automotive Industry, Classifieds, Magazines & E-Zines and 6 other categories.


1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, India, Taiwan and 87 other countries.

2 AdFox is leading in Russia, Ukraine, Belarus, Germany and 51 other countries.