Market Share by Top Websites

1 AdFox is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to AdFox in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 226 other categories.

2 AdFox is leading in Automotive News, Business News, Interior Decor and Crime & Prosecution.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Indonesia, India and 76 other countries.

2 AdFox is leading in Russia, Ukraine, Belarus, Kazakhstan and 62 other countries.