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AdFox is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
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Yahoo Advertising is leading in Top 1M Sites.
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AdFox has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Community & Society, Health and 18 other categories.
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Yahoo Advertising is leading in Games and E-commerce & Shopping.
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Yahoo Advertising is leading in most countries, including Japan, Taiwan, France, Italy and 86 other countries.
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AdFox is leading in Russia, United States, Ukraine, Belarus and 45 other countries.