Market Share by Top Websites

1 AdFox is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to AdFox in all segments.

Websites Categories

1 AdFox has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 131 other categories.

2 Yahoo Advertising is leading in Business News, Military & Defense, Coupons, Fantasy Sports and 7 other categories.


1 AdFox is leading in most countries, including Russia, Ukraine, United States, Belarus and 104 other countries.

2 Yahoo Advertising is leading in Ghana, Barbados, Nigeria, Bolivia and 2 other countries.