In terms of market share, Adfunky is clearly lagging behind, losing to Hexagram in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, TV & Video, Business & Industry and 8 other categories.
Hexagram is leading in Humor, Adult, News & Media and Music & Audio.
Adfunky is leading in most countries, including Mexico, South Africa, India, South Korea and 9 other countries.
Hexagram is leading in United States, United Kingdom, Switzerland and Poland.