Market Share by Top Websites

2 In terms of market share, Adfunky is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 40 other categories.

2 Adfunky is leading in People & Society, TV & Video, Books & Literature, Religion & Spirituality and 13 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, Philippines, Brazil and 22 other countries.

2 Adfunky is leading in Mexico, Portugal, Spain, Colombia and 7 other countries.