In terms of market share, Adfunky is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 41 other categories.
Adfunky is leading in People & Society, TV & Video, Books & Literature, Religion & Spirituality and 15 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 38 other countries.
Adfunky is leading in Mexico, Argentina, Spain, Brazil and 13 other countries.