In terms of market share, Adfunky is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 14 other categories.
Adfunky is leading in People & Society, Business & Industry, Social Network, Games and 7 other categories.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 10 other countries.
Adfunky is leading in South Korea, India, Argentina, Colombia and 5 other countries.