In terms of market share, Adfunky is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 41 other categories.
Adfunky is leading in People & Society, TV & Video, Religion & Spirituality, Sports and 13 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Canada and 29 other countries.
Adfunky is leading in Mexico, Colombia, Venezuela, Ecuador and 6 other countries.