In terms of market share, Adfunky is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 40 other categories.
Adfunky is leading in People & Society, TV & Video, Books & Literature, Religion & Spirituality and 13 other categories.
Kitara Media is leading in most countries, including United States, Canada, Philippines, Brazil and 22 other countries.
Adfunky is leading in Mexico, Portugal, Spain, Colombia and 7 other countries.