In terms of market share, Adfunky is clearly lagging behind, losing to Lookery in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 23 other categories.
Lookery is leading in Internet & Telecom, Adult, Shopping, Finance and 12 other categories.
Adfunky is leading in most countries, including Mexico, Argentina, United States, Brazil and 10 other countries.
Lookery is leading in United Kingdom, Sweden, Poland, Kuwait and 3 other countries.