In terms of market share, Adfunky is clearly lagging behind, losing to Lucid Media in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 31 other categories.
Lucid Media is leading in Health, Products & Shopping, Energy and Real Estate.
Adfunky is leading in most countries, including Spain, Mexico, Korea Republic, Venezuela and 8 other countries.
Lucid Media is leading in United States.