Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfunky is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 88 other categories.

2 Adfunky is leading in People & Society, Arts & Entertainment, TV & Video, News & Media and 11 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 27 other countries.

2 Adfunky is leading in Mexico, Brazil, Argentina, Ecuador and 5 other countries.