In terms of market share, Adfunky is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 20 other categories.
Adfunky is leading in TV & Video, Sports, Movies, Software and 16 other categories.
Adfunky is leading in most countries, including Mexico, Spain, Argentina, Ecuador and 8 other countries.
Predicta is leading in Brazil, South Africa and Mozambique.