In terms of market share, Adfunky is clearly lagging behind, losing to Predicta in all segments.
Adfunky has better usage coverage in more websites categories. Including TV & Video, Sports, Books & Literature, Movies and 18 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 10 other categories.
Adfunky is leading in most countries, including Mexico, Argentina, United States, Guatemala and 10 other countries.
Predicta is leading in Brazil.