In terms of market share, Adfunky is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 6 other categories.
Adfunky is leading in Adult, Career & Education, Education, Food & Drink and 3 other categories.
Adfunky is leading in most countries, including Venezuela, Colombia, Argentina, Germany and 6 other countries.
Predicta is leading in Brazil, Portugal and Denmark.