Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfunky is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 130 other categories.

2 Adfunky is leading in TV & Video, Books & Literature, Reference, History and one other category.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 54 other countries.

2 Adfunky is leading in Argentina, Guatemala, Venezuela, Bolivia and one other country.