In terms of market share, Adfusion is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 21 other categories.
Adfusion is leading in Business & Industry, Real Estate, People & Society, News & Media and 16 other categories.
Adfusion is leading in most countries, including United States, Canada, India, Mexico and 20 other countries.
Adverteerdirect is leading in Netherlands, Belgium and Brazil.