In terms of market share, Adfusion is clearly lagging behind, losing to Adverteerdirect in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, People & Society, Internet & Telecom and 21 other categories.
Adverteerdirect is leading in Arts & Entertainment, Shopping, Music & Audio, Career & Education and 21 other categories.
Adfusion is leading in most countries, including United States, Canada, Puerto Rico, United Kingdom and 20 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Poland and 2 other countries.