Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 55 other categories.

2 Banner Connect is leading in People & Society, Games, Video Games, Adult and 18 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, Puerto Rico, Pakistan and 20 other countries.

2 Banner Connect is leading in United Kingdom, Indonesia, India, Turkey and 9 other countries.