Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Finance, Internet & Telecom and 35 other categories.

2 Banner Connect is leading in People & Society, Arts & Entertainment, News & Media, Games and 20 other categories.


1 Banner Connect is leading in most countries, including India, Brazil, United Kingdom, Burundi and 12 other countries.

2 Adfusion is leading in United States, Canada, Thailand, Puerto Rico and 4 other countries.