Market Share by Top Websites

2 In terms of market share, Adfusion is clearly lagging behind, losing to Banner Connect in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Consumer Services, Food & Drink, Community & Society, Sports and 4 other categories.

2 Banner Connect is leading in Arts & Entertainment, Health and Pets & Animals.

Geography

1 Banner Connect is leading in most countries, including India, Israel, South Korea and United Kingdom.

2 Banner Connect is leading in India, Israel, South Korea and United Kingdom.