Market Share by Top Websites

1 Adfusion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 57 other categories.

2 Banner Connect is leading in People & Society, Games, Video Games, TV & Video and 18 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, Mexico, United Kingdom and 16 other countries.

2 Banner Connect is leading in United Arab Emirates, Saudi Arabia, Germany, Turkey and 7 other countries.