In terms of market share, Adfusion is clearly lagging behind, losing to Banner Connect in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Shopping and 29 other categories.
Banner Connect is leading in Adult, Music & Audio, Online Marketing, Games and 8 other categories.
Adfusion is leading in most countries, including United States, Canada, Puerto Rico, Nigeria and 18 other countries.
Banner Connect is leading in United Kingdom, India, Ukraine, Switzerland and 6 other countries.