In terms of market share, Adfusion is clearly lagging behind, losing to Banner Connect in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, People & Society and 22 other categories.
Banner Connect is leading in Adult, Soccer, Sports, Software and 6 other categories.
Adfusion is leading in most countries, including United States, Canada, India, Mexico and 18 other countries.
Banner Connect is leading in Brazil, Switzerland, Saudi Arabia, Pakistan and 2 other countries.