Market Share by Top Websites

1 Conviva is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Shopping, News & Media and 25 other categories.

2 Conviva is leading in Arts & Entertainment, TV & Video, Finance, Investing and 11 other categories.

Geography

1 Conviva is leading in most countries, including Italy, United Kingdom, China, Germany and 14 other countries.

2 Adfusion is leading in United States, Canada, Puerto Rico, Nigeria and 13 other countries.