Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, People & Society, Internet & Telecom and 23 other categories.

2 Conviva is leading in Arts & Entertainment, TV & Video, Autos & Vehicles, Finance and 9 other categories.


1 Adfusion is leading in most countries, including United States, Canada, Puerto Rico, Philippines and 18 other countries.

2 Conviva is leading in United Kingdom, Germany, Spain, Belgium and 10 other countries.