Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Shopping, Music & Audio and 146 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Email, Financial Management and 6 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 95 other countries.

2 Adfusion is leading in Puerto Rico, Cyprus, Kenya, Mozambique and 4 other countries.