Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adfusion is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 170 other categories.

2 Adfusion is leading in Real Estate and Camps.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Brazil, Australia and 100 other countries.

2 Adfusion is leading in Puerto Rico, Belize, Pakistan, Bermuda and 2 other countries.