Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 177 other categories.

2 Adfusion is leading in Real Estate, Car Rentals, Board & Card Games, Humor and one other category.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 110 other countries.

2 Adfusion is leading in Pakistan, Virgin Islands, U.s., Bermuda, Armenia and 2 other countries.