Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 174 other categories.

2 Adfusion is leading in Real Estate, Astronomy, Car Rentals, Board & Card Games and one other category.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 89 other countries.

2 Adfusion is leading in Puerto Rico, Pakistan, Costa Rica, Belize and one other country.