Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adfusion is still behind Exponential in all market share segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Sports and 140 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Email and 14 other categories.

Geography

1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 117 other countries.

2 Adfusion is leading in Puerto Rico, Luxembourg and Bermuda.