Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, People & Society and 138 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Email and 14 other categories.

Geography

1 Exponential is leading in most countries, including United States, India, United Kingdom, Canada and 108 other countries.

2 Adfusion is leading in Belize, Uganda, Suriname, Puerto Rico and one other country.