1
GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, Adfusion is clearly lagging behind, losing to GroupM Server in all segments.
1
Adfusion has better usage coverage in more websites categories. Including Business & Consumer Services, Food & Drink, Community & Society, Sports and 2 other categories.
2
GroupM Server is leading in Computers Electronics & Technology, Games, Vehicles, E-commerce & Shopping and 2 other categories.
1
GroupM Server is leading in most countries, including Poland, Germany, France, Denmark and 16 other countries.
2
Adfusion is leading in Canada, United States, Mexico and Morocco.