Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, People & Society, Games and 32 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Travel, Tourism and 14 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 19 other countries.

2 Adfusion is leading in United States, Canada, India, Puerto Rico and 15 other countries.