Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, People & Society, Games and 35 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, News & Media, Career & Education and 9 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 22 other countries.

2 Adfusion is leading in United States, Canada, India, Mexico and 13 other countries.