Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 108 other categories.

2 Adfusion is leading in Real Estate, Camps, Email and Accounting.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 67 other countries.

2 Adfusion is leading in United States, Canada, Puerto Rico, Philippines and 6 other countries.