Market Share by Top Websites

1 Insticator is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, News & Media and 61 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Shopping, Classifieds and 12 other categories.


1 Insticator is leading in most countries, including United Kingdom, Spain, Greece, Australia and 29 other countries.

2 Adfusion is leading in United States, Canada, India, Puerto Rico and 15 other countries.