Market Share by Top Websites

1 Adfusion is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 66 other categories.

2 LiftDNA is leading in Computer & Electronics, Software, TV & Video, Adult and 3 other categories.


1 Adfusion is leading in most countries, including United States, Canada, Mexico, India and 23 other countries.

2 LiftDNA is leading in Ukraine, Korea Republic, Turkey, Sweden and 5 other countries.