Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Food & Drink and 74 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Internet & Telecom and 21 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 52 other countries.

2 Adfusion is leading in Sri Lanka, Nigeria and Puerto Rico.