In terms of market share, Adfusion is clearly lagging behind, losing to Newtention in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, People & Society, Arts & Entertainment and 28 other categories.
Newtention is leading in Tourism, Travel, Computer & Electronics, Software and 6 other categories.
Adfusion is leading in most countries, including United States, Canada, Philippines, Indonesia and 26 other countries.
Newtention is leading in Germany, Russia, France, Sweden and 3 other countries.