In terms of market share, Adfusion is clearly lagging behind, losing to Newtention in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Shopping and 29 other categories.
Newtention is leading in Computer & Electronics, Software and Agriculture & Forestry.
Adfusion is leading in most countries, including United States, Canada, India, Puerto Rico and 24 other countries.
Newtention is leading in Germany, Italy, South Korea, Taiwan and one other country.