Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Finance, Internet & Telecom and 42 other categories.

2 Open AdExchange is leading in Arts & Entertainment, Marketing & Advertising, Sports, Office Products and 10 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, Puerto Rico, Armenia and 3 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.