Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 67 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Relationships & Dating, Computer Hardware, Energy and 7 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, Brazil, Philippines and 20 other countries.

2 Open AdExchange is leading in Denmark and Sweden.