In terms of market share, Adfusion is clearly lagging behind, losing to Open AdExchange in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Shopping and 29 other categories.
Open AdExchange is leading in Newspapers, Energy, Textiles & Nonwovens, Jobs & Employment and 5 other categories.
Adfusion is leading in most countries, including United States, Canada, Puerto Rico, United Kingdom and 20 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.