In terms of market share, Adfusion is clearly lagging behind, losing to Open AdExchange in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, People & Society and 19 other categories.
Open AdExchange is leading in Sports, Office Products, Law & Government, Health and 4 other categories.
Adfusion is leading in most countries, including United States, Canada, India, Mexico and 21 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.