2
In terms of market share, Adfusion is clearly lagging behind, losing to Open AdExchange in all segments.
1
Adfusion has better usage coverage in more websites categories. Including Business & Consumer Services, Food & Drink, Community & Society, Sports and one other category.
2
Open AdExchange is leading in Arts & Entertainment and Computers Electronics & Technology.
1
Adfusion is leading in most countries, including Canada, United States, Mexico and Morocco.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.