Market Share by Top Websites

2 In terms of market share, Adfusion is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Shopping and 29 other categories.

2 Open AdExchange is leading in Newspapers, Energy, Textiles & Nonwovens, Jobs & Employment and 5 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, Puerto Rico, United Kingdom and 20 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.