Market Share by Top Websites

2 In terms of market share, Adfusion is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, People & Society and 19 other categories.

2 Open AdExchange is leading in Sports, Office Products, Law & Government, Health and 4 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, India, Mexico and 21 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.