Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Shopping and 23 other categories.

2 Optimatic is leading in Games, Online, Health, Marketing & Advertising and 9 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, India, Puerto Rico and 24 other countries.

2 Optimatic is leading in United Kingdom, Colombia, Germany, Venezuela and 12 other countries.