Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, People & Society, Arts & Entertainment and 28 other categories.

2 Optimatic is leading in Games, Online, Marketing & Advertising, Health and 8 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, Philippines, Indonesia and 24 other countries.

2 Optimatic is leading in France, Argentina, Hong Kong, Pakistan and 9 other countries.