Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Shopping, News & Media, Arts & Entertainment, Food & Drink and 68 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Music & Audio, Religion & Spirituality and 11 other categories.


1 Parrable is leading in most countries, including China, United States, Netherlands, Germany and 36 other countries.

2 Adfusion is leading in Canada, Pakistan, India, Puerto Rico and 10 other countries.