2
In terms of market share, Adfusion is clearly lagging behind, losing to PointRoll in all segments.
1
PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Health, Home & Garden, News & Media and 9 other categories.
2
Adfusion is leading in Business & Consumer Services, Food & Drink, Community & Society, Sports and 2 other categories.
1
PointRoll is leading in most countries, including United States, India, Bulgaria, Hungary and 4 other countries.
2
Adfusion is leading in Canada, Mexico and Morocco.