Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Health, Arts & Entertainment and 63 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Music & Audio, Accounting and 8 other categories.

Geography

1 PointRoll is leading in most countries, including United States, India, Russia, Australia and 33 other countries.

2 Adfusion is leading in Canada, Pakistan, Mexico, Puerto Rico and 12 other countries.