Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 97 other categories.

2 Adfusion is leading in Real Estate, Finance, Internet & Telecom, Email and 11 other categories.


1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 37 other countries.

2 Adfusion is leading in Thailand and Puerto Rico.